Great post by James Scott Bell:
How To Get Emotional About Your Novel
I don’t think you can write a great novel, even with a high concept and cool characters, unless you, the author, are emotional about it. If the story doesn’t grip your own heart and soul, how will it grab the readers? Without some emotional connection, the writing will too easily become paint-by-the-numbers.
I hope you’ll give DON’T LEAVE ME a read.